Executive Summary

Smart Products USA Corporation

Executive Summary

Opportunity

EXECUTIVE SUMMARY

Smart Products USA Corporation (SP) has invented and designed a unique line of antibacterial self-cleaning and sanitizing intelligent home products that will make current household products obsolete. Our (Patent Pending) products will appeal to the mass consumer and will be in every home. With our products the consumer will live happier, healthier and safer lives; plus reduce housework. Smart Products USA Corporation will be part of a multi-billion dollar industry. All our products use ozone and ultraviolet light (UV-C) proven technology to help kill and neutralize 99% of germs and bacteria including Ebola virus and the new drug resistant “Super Bug.”

Our products span multiple consumer markets including intelligent self-cleaning and sanitizing home goods; antibacterial food and water purification systems, health and beauty aids, non-chemical organic green cleaning products for the home and commercial UV-C and ozone sterilization systems for schools, hospitals, offices etc.

Smart Products USA Corporation’s unique use of 21st Century Technology in their “Next Generation” brand products sets our company apart from any other companies. Combined with its unique marketing approach and distinguished management team expertise will make Smart Products Corporation the gold standard in automatic antibacterial self-cleaning and sanitizing intelligent home and commercial products.

We are now in an age when consumers have become more and more health conscience and aware of the dangers we face every day of exposing ourselves and our family to life threatening germs, bacteria and virus. Every day there are media reports on outbreaks of Ebola, Enterovirus D68 (that attacks and kills children), food recalls, food contaminated with Ecoli and salmonella, outbreaks of H1N1 (swine flu), Mrsa, avion flu, harmful transfer of bacteria from cross contamination in our kitchens from knives and cutting boards; 50% of all potentially fatal food borne illness happen in the home. Also according to the CDC what we consider as the 24 hour flu in reality is food poisoning. Germs in our bathrooms through a process called aerosolization; every flush of your toilet creates a vapor that sends bacteria floating into the air throughout your bathroom; bacteria’s, including fecal matter and intestinal bacteria. Some bacteria can live for weeks contaminating toothbrushes, towels, flush handle, toilet paper, counter tops etc.

The increase popularity of sanitizing products such as hand sanitizers in supermarkets, hospitals, schools, office buildings, motion activated auto flush toilets, and automatic soap dispensers all demonstrate the need and awareness of antibacterial products.

Smart Products USA Corporation is dedicated to developing products that will protect consumers and their families from possibly acquiring a fatal microorganism. With the recent announcement of the first case of Ebola in the USA, and the fact that ultraviolet light (UV-C) is being used by the Center of Disease Control (CDC) to help kill Ebola in hospitals. All of Smart Products USA Corporation products use UV-C technology; it’s Smart Products USA Corporation’s belief that our products will be in demand.

The Technologies we use in our products are currently being used by Government, hospitals and commercial industries to process, purify and sanitize food and drinking water supply; also to sterilize contaminated hospital rooms, planes, ambulances of microorganissms, Ebola, Mrsa, C-DIFF and Enterovirus. These devices cost thousands of dollars. Smart Products USA Corporations unique use of our proprietary design technology allows us now to bring the same technology to consumer products at an affordable price. Pictures, video’s and articles pertaining to technologies we use can be viewed on SMARTPRODUCTSUSA.INFO

Marketing Strategy

Smart Products USA Corp. intends to market its ”Next Generation” product line initially through direct response television, in the form of an Infomercial, followed by TV Home Shopping Network and a planned retail roll-out initially through retail chain stores including Big Box Stores, print media, catalog, and Internet retail community. Smart Products USA Corp. intends to adopt an aggressive marketing position incorporating extensive advertising, strong public relations efforts, and an ongoing maintenance advertising program. Smart Products will utilize sales representatives to cater to the retail trade. Smart Products has the advantage of being first in the market using the Infomercial format for their revolutionary unique one of a kind Smart Home Products. Smart Products can capture the consumer’s interest and build trade excitement for their “Next Generation” brands of home products by establishing itself as a breakthrough in high tech anti-bacterial and self-cleaning and sanitizing home products that can help keep families safe from germs, bacteria and viruses in their homes. The recent outbreak in the U.S.A. of a new strain of Ebola virus and the recent announcement of a new strain of drug resistant bacteria, labeled the “Super Bug” has fueled sales for anti-bacterial products which will also cause a demand for Smart Products.

Our products have the potential of replacing current products we use every day in our homes with our revolutionary redesigned and one of a kind 21st century anti-bacterial, self-cleaning and sterilizing home products. Our products help to eliminate contaminants as well as pesticides and hormones on our fruits and vegetables. In recent years juicing has become very popular by many health conscience individuals as a daily routine at home, gyms and juice bars; but as healthy as fruits and vegetables juicing is, if you are not removing all contaminants in reality, juicing is extremely unhealthy because of the enormous amount of pesticides, hormones and poisons that are ingested. It has been documented that pesticides and hormones cause cancer, obesity, food allergies, memory loss, diabetes, autism, Parkinson disease, infertility and birth defects. Smart Products USA Corp. “Next Generation” brand will be the gold standard of intelligent high Quality Home Products, and fill the space that exists now, for products that protects families against possibly acquiring a fatal food borne illness or the spreading germs in homes, plus cut housework in half.

The Management and Marketing aspect of Smart Products USA Corp. brand will strategically position itself to exploit the growing and lucrative billion dollar direct response retail consumer market. Smart Products USA Corp. intends to utilize celebrity endorsements to promote its products on T.V.; using celebrity endorsed products have proven to be the most successful. One such celebrity would be Rachel Ray; Smart Products has begun talks with her representatives.

Note: There are 125 million households in the U.S. if half the households bought 1 product form us at a profit of $20.00 X 60 million homes; profit revenue would be 1.2 billion dollars.

Management Team and Board of Directors

Smart Products USA Corporation has a strong distinguished management team with a diversified background; collectively the management possesses over 100 years of experience in the design marketing and management of consumer related products.

Michael Dimino - Is President, founder and CEO of Smart Products USA Corp. and inventor of the line of Smart Products. Mr. Dimino has been in the designing, fabrication, products development and marketing of Infomercial and consumer related products for the past 25 years. Mr. Dimino wrote one of the first GPS tracking in vehicle navigation systems and geofencing technology; 10 years before GPS telematics Navigation Systems was introduced to the consumer markets. Some of his more prominent inventions are: (Included in his full biography at end of book). Almost everyone in the world everyday uses technology invented by Michael Dimino.

Christopher DiMuro - A seasoned litigator and trial attorney; specialty is product liability, consumer fraud, commercial litigation. Mr. DiMuro represents large chemical, medical devices, health and beauty, consumer products. He is licensed in 5 states.

Salvatore Capalbo, Esq. – Mr. Capalbo is an attorney with 25 years’ experience in Commercial Law. For the past 15 years he has been responsible for contract negotiations for many Fortune 500 companies in the area of Global Food Service Packaging.

Note: See full biography of our Board of Director accomplishments at the end of the book. All of Mr. Dimino’s Patent and products have been successfully accepted and widely deployed in multiple consumer and commercial markets.

SMART PRODUCTS ESTIMATED REVENUE POTENTIAL BASED ON A CONSERVATIVE
1 % MARKET SHARE OF TARGETED CONSUMERS
ALL OF THE FOLLOWING PRODUCTS KILL EBOLA

1. Bottled Water Purification Cap – This is the first bottled water purification cap that sanitizes and disinfects bottled water with Ultra Violet Light. It also disinfects the interior of the bottle when it’s empty, so it can be reused without washing. The cap can be reused up to 5000 bottles of water; refill your water bottle from the tap, stream or anywhere with the UV cap you’ll always have purified drinking water. Studies have shown that most leading brands of bottled water contain 100 times more bacteria than the legal limit allows.

Fact:

UV-C light kills Ebola
50% of all bottled water is derived from tap water; the other 50% are from wells and springs that are not filtered which contain microorganisms.
Bottled water is not tested by the Federal Drug Administration (FDA) or EPA.
Ultra Violet light (UV) is 20,000 times more efficient at killing microorganisms than boiling water and 160 times faster than chemicals.

Retail price of UV cap is $19.99.

There are 200 billion bottles of water sold a year, 50 billion in the US.

If only .01 percent (one tenth of 1%) of USA bottled water users in the U.S. purchase the Bottled Water Purifier Cap, sales would be 5 million caps sold X $19.99 retail price. Revenue would be 100 million dollars.

2. Ozone and UV Water Purifier Pitcher (BPA Free) – The only water purifier to use both Ultraviolet light (UV) and Ozone technology to produce germ andbacteria free drinking water without a filter, same method used by water bottling companies and municipalities to purify drinking water; plus every time the purified water is poured into a container it automatically cleans and sanitizes the container or bottle, therefore it’s never necessary to clean the portable container that’s used to carry the water outside the home. One of the leading filter water pitcher companies is Brita, with annual revenueof 400 million dollars. If Smart Products water purifier Pitcher was to acquire 1% market shares from Brita, Smart Products revenue would be 4 milliondollars a year.

3. Antibacterial Self-Cleaning Can Opener – The last time a can opener had a design change it sold 12 million units. The only can opener that self-cleansand sanitizes itself every time you use it; with medical grade Ultraviolet Light (UV); kills 99.9% of germs and bacteria including Ebola, salmonella, Ecoli, yeast and molds from layers of caked on food as well as in some cases, low grade dog food. There are 125 million can openers sold each year, thelast can opener that had a change in design sold 12 million can openers. Conservatively if Smart Products acquires 1% market share with 1.2 million units sold at $39.99, revenue would be 48 million dollars a year.

4. Home and Food Sanitizer – Is a must for every kitchen, it’s recommended for use by the FDA and USDA. The revolutionary Food and Home Sanitizerlooks like a salad spinner except it goes way beyond that. It turns ordinary tap water into germ and bacteria killing oxygenated water. It can eliminate your risk of acquiring a fetal food borne illness including Ebola as well as ingesting germ and bacteria including salmonella, dirt, mold, mildew, Ecoli and 200 additional germs; it also neutralizes pesticides and poisons that cause cancer and obesity. It is used to clean fruits, vegetables, meat, fish and chicken; food lasts 4 times longer and improves the taste of food. The Home and Food Sanitizer uses the same technology as Food and water ProcessingPlants. When ozonized water is placed into the included spray bottle, It allows you to sanitize and disinfect and remove odors, germs and bacteria around your home; just spray on any surface area in kitchens, bathrooms, babies room, the oxygenated water is 50% stronger and 3000 times faster acting than bleach, but without the smell and chemicals. Allows you to throw away all your household chemical cleaners. There are over 35 million salad spinners sold each year. Conservatively if Smart Products acquires 1% market share 350 thousand units sold per year at $50.00 revenue would be 17 million dollars a year.

5. Toilet Flush Handle Sanitizer – The dirtiest area in your home is now the cleanest with the automatic Toilet Flush Handle Sanitizer, every time you flush; the toilet flush handle automatically sanitizes itself with Ultraviolet light (UV) kills 99.9% of germs, bacteria including Ebola. There are 125 million households in the U.S., if Smart Products acquires a 1% market share, 1,250 million homes purchased the flush handle sanitizer at $19.99, wouldbe 25 million dollars a year.

6. Oxy Derma Facial Brush System – A revolutionary breakthrough in skin cleansing and treatment of acne. Unlike any other facial brushes on the market today that just washes your skin with plain tap water; the Derma Facial Brush is the only skin brush that uses a combination of 3 technologies, sonic action, rotating brush head and skin misting with oxygenated water that helps kill germs and bacteria that cause acne without the use of harsh chemicals and creams. It’s also exfoliates and hydrates, restores the natural beauty of skin, removes makeup , cleans out pores of dry skin and daily pollutants that cause acne; rejuvenates and revitalizes your skin while removing cell debris and resurfacing skin for reduced fine lines. Plus the Oxy Derma Brush self-cleans, and sanitizes itself every time you use it; unlike Clarisonic, ProActiv and Olay Facial Brush’s that harbor germs and bacteria that cause acne within their bristles and cause recontamination of skin every time it’s used. Also, studies have shown that since facial brushes are kept inthe bathroom every time you flush the toilet, fecal matter and intestinal bacteria are sprayed throughout the bathroom contaminating and landing on facial brush bristles among other items. Clarisonic and ProActiv are the two leading companies for facial brushes; with combined revenue of 930 milliondollars a year. If Smart Products advanced superior technology utilized in its brush system was to acquire a conservative 1% market share of Clarisonicand Proactive; Smart Products revenue would be 9.3 million dollars a year.

1% Annual Potential Revenue for Smart Products USA Corporation

$100    Million Dollars Bottled Water Purification Cap .1 percent
$48    Million Dollars Self-Cleaning Anti-Bacterial Can Opener
$25    Million Dollars Bathroom Flush Handle Sanitizer
$9.3    Million Dollars Derma Facial Brush
$4.0 Million Dollars UV/Ozone Water Purifier Pitcher
$17    Million Dollars Home and Food Sanitizer (Organic Non-Chemical)

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$203.3 Million Dollars